One fee, on media only.
Agencies tell us the hardest part of programmatic is knowing what they are really paying. So the bill is built in the open.
The platform fee applies to media cost. Audience data and verification pass through at cost, so you never pay a fee on a fee.
The budget you set is the most you pay. The bidder holds back the fee first and spends the rest on media, so a campaign cannot overshoot.
Inventory shows what you pay per thousand impressions. Supplier floors and costs stay inside the platform, in self-service and in managed service.
Top up a wallet in Rupiah. You get a warning before the balance runs out, and delivery pauses at zero instead of running up a bill.
Four ways to buy, one seat.
Pick the deal type per campaign. The bidder speaks OpenRTB 2.6 to every supplier.
| Deal type | How the price is set | Who competes | Good for | OpenRTB 2.6 |
|---|---|---|---|---|
| Open auction | You bid and the highest bid wins. You pay your bid. | All bidders | Reach, prospecting, retargeting | No deal ID, at = 1 |
| Private marketplace | You bid above the deal floor in an auction among invited buyers. | Invited buyers only | Premium sites and brand safety | imp.pmp.deals[], bidfloor |
| Preferred deal | The price is fixed. You get first look and buy at that price. | Nobody, you look first | Key placements you want every time | imp.pmp.deals[], at = 3 |
| Programmatic guaranteed | Price and volume are agreed up front. Delivery is guaranteed, with makegood if short. | Nobody | Launches and fixed-reach CTV plans | at = 3 plus a reserved order |
Run it yourself, or let our team run it.
Both use the same wallet, reports, and invoices. Pick per agency, or per campaign.
| Topic | Self-service | Managed service |
|---|---|---|
| Who builds the campaign | Your team, in the console. | Our team, from your brief. |
| What you pay | Media cost plus a platform fee. | An agreed CPM or take rate per campaign. |
| Supplier floors | Not shown. You see your all-in price. | Held by our team. You see the price you pay. |
| Reporting | Live in the console. | Live in the console, plus a weekly note from our team. |
| Best for | Agencies with a trading desk. | Agencies without trading staff, or one-off launches. |
Seven formats, checked supply.
Plan across screens in one campaign and read one report.
Suppliers are matched against ads.txt and sellers.json. Invalid traffic is filtered before bidding, and gaps between our count and the supplier count are settled with the supplier, not passed to you.
- DisplayIAB sizes: 300×250, 728×90, 320×50, 300×600.
- NativeIn-feed and recommendation units.
- VideoIn-stream and outstream VAST, 6 to 30 seconds.
- Connected TVStreaming apps on smart TVs, full screen.
- AudioStreaming and podcast spots with a companion banner.
- Digital OOHScreens in malls, airports, and roadside.
- Rich mediaExpandable and interactive HTML5.
From top-up to report.
The same five steps for every campaign.
- Fund the wallet
Top up in Rupiah. See your runway in days.
- Build the campaign
Goal, budget, formats, deal types, targeting. The forecast updates as you type.
- Creatives get reviewed
Each asset is checked for size, landing page, and policy before it can bid.
- Bids go out
The bidder answers in under 100 ms and stops at your budget.
- Read the report
Break results down by format, deal type, exchange, device, or city.
Questions agencies ask first.
Does Tideline support OpenRTB, PMP, and programmatic guaranteed?
Yes. Bids reach suppliers over OpenRTB 2.6. You can buy open auction, private marketplace deals by deal ID, preferred deals at a fixed price, and programmatic guaranteed with reserved volume.
How does pricing work?
A platform fee on media cost, agreed per agency. The receipt at the top uses 12% as an example. Audience data and verification are billed at cost.
Can I see supplier floors?
No. You see the all-in price you pay per thousand impressions. Floors and supplier costs stay inside the platform, whether you self-serve or use managed service.
What is the difference between self-service and managed service?
In self-service your team builds campaigns in the console. In managed service our team builds and optimises them from your brief. Wallet, reports, and invoices are the same.
How do I pay?
You top up a prepaid wallet in Rupiah. Delivery pauses when the balance reaches zero, and the console warns you before it does.
Is the console real?
The demo console uses simulated supply and data, and no money moves. It shows how campaign setup, forecasts, and billing will work during the pilot.
Which suppliers are connected?
We connect to local and regional SSPs. The current list is shared with agencies at the start of a pilot.